Ok, I’ve heard the fuss about John Reese’s new blog widget called BlogRush and how many people are complaining of very low click throughs. Here’s my take…I’ve had Blog Rush installed for two days now and here are the results:

Zero clicks in the last two days out of 384 impressions. I have many more impressions waiting in queue. However, the BlogRush network is probably pretty backed up with waiting impressions at the moment. From traditional conversion standpoint this amount of impressions and zero clickthroughs is not so great.

Even Darren Rouse of Problogger fame has had absolutely dismal returns from his BlogRush impressions. something like 70,000 and 35 clicks, sheesh, not to good…Check it out for yourself at:
http://www.problogger.net/archives/2007/09/19/what-are-your-blogrush-statistics-like/

While I’m not yet writing off the Blog Rush widget as a waste of time I would not put too much faith into just yet. Especially if you are just starting out or have very little blog posts. Blog Rush uses your past blog postings as content for the widget. So if you don’t have catchy blog titles or no content at all you won’t fare well.

John Reese and others advocate making your blog posts look like headlines. Many of the postings on my blog have been made with SEO in mind, not BlogRush. I believe in using relevant keyword phrases not catchy headlines in your blog titles for the best search engine results. This goes contrary to what BlogRush advises which as I write this is being updated…hmmm.

Only time will tell whether this cool sounding widget will be embraced or discarded. In the meantime I’ll keep watching it for the off chance it starts resulting in traffic