Buyer Keywords to Determine Commercial Intent

Locating and using buyer keywords on your website can easily make the difference between a website that makes money and one that doesn't. If you are optimizing your pages for keywords and phrases that results in information gatherers rather than buyers you are leaving tons of money on the table.

To get as much value out of each visitor that comes to your site you need to be targeting the right kind of website traffic. That's why it's important to use buyer keywords to determine commercial intent before you create an article headline, optimize your page, or create backlink anchor text.

The Commercial Intention Tool from Microsoft Adcenter displays two different types of results. These are informational and transactional. They help determine whether a keyword phrase is more likely to result in a visitor who goes on to make a potential sale, or a visitor who seeks information on the topic.

For example if a visitor searches for, "acne cure," the tool shows a Non-Commercial Intent score of 0.85. Anything above a 0.5 probability means there's a good chance that the visitors searching by entering this keyword are not looking to spend money and only want information.

However, by entering a more product specific keyword phrase such as, "proactiv acne treatment," you can see there's a Commercial Intention probability of 0.82. Any Commercial Intent score over 0.5 means there's a better chance of the visitor having a buyers mindset and looking to spend money.

This tool can be extremely useful when optimizing your web pages for organic search traffic as well as bidding of PPC keywords. Knowing which buyer keywords people use to make purchases is just plain smart and will make you much more money.

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4 Responses to “Buyer Keywords to Determine Commercial Intent”

  1. Lo said:

    I was actually thinking about this today! One of my niche site has high search volume but very low CTR on Adsense.

    I didn’t know about this Microsoft free tool to find out commercial intent. Turns out, my keywords for that site are all high non-commercial intents.

    Thanks for the great post!


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  3. Buyer keywords team said:

    Thank indeed for the useful post, i like it, in fact when web surfers know what they want to purchase. They
    are just looking for the website with the best offer. For that reason, these surfers use very specific keywords and they are willing to buy, examples of keywords:

    “new apple ipad 8 GB with free shipping”

    People who use keywords for buying are ready to buy. that is actually what i wanted to share with your nice blog, you may go and read on my website buyer keywords at

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  5. Kelly said:

    Isn’t this microsoft keyword commercial intent tool available these days? Because I haven’t been able to access the webpage to use this tool….

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  7. Ken G. Dockins said:

    They called this “buyer intent” before, and a few of the “guru” SEO keyword tools actually possess this feature. You guys are 100% correct, that having this knowledge can change the online market playing field with tremendous advantage.

    When you think about it, essentially EVERY aspect of the e-commerce industry has its basis upon some type of keyword construction. Thus, the ability to analyze, select, and direct your keyword campaigns becomes of paramount importance for online success.

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