Chris Anderson the Wired magazine editor and author explains his theory behind the long tail.

In this long tail video Chris Anderson details how to target less popular keywords in your marketing strategy to make more money.

Thanks to long tail marketing you can now understand the process of consumer demand. Learn how some products sell in vast quantities while a huge amount of lesser known products sell to a much smaller degree but can still be effectively targeted and marketed.

Targeting these smaller in demand products can lead to increased sales due to the fact that they can often have virtually no competition online. The resulting sales by going after the long tail can often surpass those you would have received promoting the most popular product.

Watch Chris Anderson as he speaks about the long tail in marketing.

[video]http://www.youtube.com/watch?v=0Yku0GTrcuw[/video]For more information about long tail marketing check out this post.