I just ran across an interesting free website analysis tool called the Customer Focus Calculator. It’s interesting because it will analyze your website to help determine if you’re using customer centered words on your website.

Everyone knows that a company needs to appeal directly to the customer in order to build trust. This in turns adds to the value customers put on your company and leads to purchases of your products and services. Communicating as if you are speaking to the customer and avoiding just talking about yourself or your company should be the goal.

It should be noted that this is not an exact science and this tool should only be used as an indication and not proof that your site is customer optimized. There’s really no way to completely and accurately predict how a customer appreciates your web copy. With this in mind here’s the results when I ran my site through the process.

These are the Customer Focus Calculator results:

For the url: http://matthewsherborne.com

Your Customer Focus Rate: 98.55%
You have 68 instances of customer-focused words.

Your Self Focus Rate: 1.45%
You have 1 instances of self-focused words.
You have 0 instances of the Company Name.

You speak about your customers approximately 68 times as often as you speak about yourself.
Excellent!

Original length of Page (including all HTML)= 38,489 bytes
Content length after stripping HTML = 14,006 bytes
Total word count: 1,813

Well, that’s about it. I have to say with this site being a blog I’m not exactly sure if this score is good or bad. Regardless of which, I thought the Customer Focus Calculator is an interesting tool to determine how your site ranks for customer centered web copy.

Check it out at: http://www.futurenowinc.com/wewe.htm