A powerful tool to use in your marketing strategy are RSS feeds. Using RSS feeds are a great way to get your web pages spidered quickly and on to the search engines.

What’s the definition of an RSS feed?

The popular site Wikipedia.org refers to it as “RSS is a family of XML files formats for web syndication used by news websites and blogs. RSS Feeds are used to provide items containing short descriptions of web content together with a link to the complete version of the content. This data is delivered as an XML file called an RSS feed, RSS stream, RSS channel, or webfeed”.

In a nutshell this means that when you use RSS feeds you create a link to an RSS feed page that you have made. Any time an update is made to your site or fresh content is added, RSS feed networks are updated with the new content. This is as long as you if you have registered with them.

There are plenty of free resources about how to create an RSS feed that I’ll be providing to you below. These sites explain in fuller detail what you need to do to start your own RSS feed. These free tools will create the feed for your website. A

Create An RSS Feed: http://www.rapidfeeds.com/
The site above allows you to make an rss feed for your site.

Submit Your RSS Feed

Yahoo Feed Submit
http://publisher.yahoo.com/rss_guide/submit.php

From Yahoo Feed Submit, instead of submitting your site to Yahoo, you can submit your RSS Feed. This way you can add your RSS feed to Yahoo’s feed indexing service, and get your site indexed quickly.

Multiple Feed Promotion Service
http://www.rssfeedpromoter.com/

On the web site above you can submit your RSS Feed to multiple websites. When you submit you will get your feed delivered to dozens of popular feed indexing websites. These sites are constantly spidered by the search engines. Taking this action to submit to a multiple feed service you’re ensuring an easy way for your site to be spidered quickly and quickly acquire backlinks.

Google’s Webmaster Resources
https://www.google.com/webmasters/sitemaps/

Using the Google webmaster tool for your RSS marketing strategy allows you to submit your site and RSS feed as a sitemap. I use these tools every time I want to make sure my website is fully indexed by Google.

In a related post: Find out what’s being said using RSS feed aggregators.