Right now, dollar for dollar, classified ads offer the best return for your advertising buck. As more corporations seek to establish their online presence with Google Adwords and other online ppc companies the cost of online ads has gone up while the price of offline advertising has dramatically decreased. Classified ads are easy to write, easy to place and only require a simple follow-up to bring in thousands of dollars in sales.

Classified advertising has a distinct advantage over most other forms of advertising because they are not interrupting. You benefit by writing a non-interrupting classified because your reader is looking for products or services that appeal to them.

The most successful classified ads relate to the home, car, employment, or business opportunity. Those that do not fall into these categories might want to consider a fractional display ad. All classified advertisers should consider using their classified ad as a lead generator.

The majority of readers of the classified sections are looking for something specific. You can count on these readers looking over the headings for subjects that interest them.

Savvy advertisers will promote products that enhance the reader’s lives in some way. One of the greatest benefits of a well-written classified ad is that it creates a strong anticipation in the mind of the individual for more information.

The reader that responds to your ad has a genuine interest in acquiring the benefit promised in the advertisement. You can be sure when someone responds they can't wait to get more information. It is your duty to follow up on this hot prospect by making it is easy as possible to justify their already established decision to buy.

The most important thing you can do is to satisfy their desire at once. Act promptly and deliver your marketing follow-up as quickly as possible. You want to close the sale while you're fresh and the prospects mind by delivering an emotionally charged sales message that delivers the exact benefits desired by your potential customer.

Your follow-up marketing message should create a strong anticipation of the benefit promised and stimulate action now!

Never procrastinate in following up with your potential customer. Strike while the iron is hot before their interest fades away. Do not delay and you will get the most from your classified ad.

A good place to start looking for offline advertising is at: http://www.nationwideadvertising.com/