When marketing a product it’s important to know as much as possible about your potential buyers. Knowing their gender, age, where they live, preferences, likes and dislikes can be extremely valuable while crafting your marketing message.

Using a demographics prediction tool its possible to get insight into a specific groups demographics and in turn find out what sites they like to visit and what they respond to. Know this can help you compile keywords that your market uses for pay per click advertising, or while browsing on a search engine.

When putting together your website copy it helps to know whether your market is primarily male or female. In addition to that knowing the age of your target group will help you focus the tone of your web copy to better appeal to the reader in order to get them to take action.

For the example below I’ve used the popular Microsoft Adcenter Demographic Prediction tool to find out more about the keyword phrase, “Acne Cure.”

As you can see from the screenshot, this keyword phrase has a great deal of confidence that the market is primarily female 75%. You can also see that the age of the target market is primarily under 34 years old. With this information you should have a better grasp on how to speak to your target market.